Impact of Optimizely’s acquisition on the A/B testing ecosystem - Computer Trick Basic Knowledge

Impact of Optimizely’s acquisition on the A/B testing ecosystem

Hi MD,

I'm Paras Chopra, founder & chairman of VWO. You may have heard about the recent acquisition of Optimzely by Episerver. Both Optimizely and VWO started at a similar time (in ~2009) and over the years, we have enjoyed competing with them.

Acquisition of Optimizely is a notable event for the A/B testing industry and therefore I wanted to share our analysis on what it means for the future of experimentation and the CRO ecosystem.

Join me for a webcast where we will discuss:
  • Trends that led to the acquisition of Insights from research on how tech acquisitions create value or destroy value for the ecosystem
  • Future of experimentation and alignment of Optimizely with it
  • Understanding Episerver – Optimizely's acquiring company
  • Our opinion on how Optimizely is likely to evolve post-acquisition
Date: 15 September 2020
TIme: 2pm ET / 11am PT
Register now

Please note that this session will not be recorded, so ensure to register and attend it live. You will also have the chance to ask questions during the webcast.

Paras Chopra

PS: Our analysis will be based on publicly available info + trends we are observing ourselves in the A/B testing industry.

VWO (A Wingify product) 1104, 11th Floor, KLJ Tower North B-5, Netaji Subhash Place, Pitampura, Delhi – 110034, India
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