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Why UX Research is an Integral Part of Experimentation

Hi MD,

With 10+ years of experience in UX research, while working at the likes of Verizon, and Bed, Bath & Beyond, Jason Marcus now leads UX research at American Express. In our upcoming #MastersOfConversion session, he discusses how UX research adds quality and velocity to a testing program.

In this live interview, Jason talks about:
  • His research strategy
  • Managing experimentations programs while balancing various OKRs
  • Feeding research inputs into the testing plans of different departments
  • The role of a UX researcher in a testing program
Date & Time: 02 December 2020 | 11:00 AM EST


Vipul Bansal,
Marketing Manager, VWO

VWO (A Wingify product) 14th Floor, KLJ Tower, Netaji Subhash Place Delhi-110034, India
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