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The alternative to A/B tests that minimizes your conversion loss

Hi MD,

In your quest to optimize conversions, have you been incurring losses? In A/B tests, a sizable portion of your traffic is routed to a losing variant directly reducing your business metrics (like sales or conversions).

Besides, when you're in time-sensitive situations, you can't wait for statistical significance AND lose out on conversions! So what do you do? You opt for Multi-Armed Bandit (MAB) testing.

In our next webinar, VWO's Data Scientists Ishan Goel and Anshul Gupta will take you through what Multi-armed Bandit is, when you should use MAB instead of A/B testing, and when you shouldn't.

They will also discuss:
  • How to choose between AB and MAB for your experiments and use case
  • The difference between AB testing and MAB testing (with the help of real-life intuitions)
  • How VWO's Bayesian MAB algorithm works
  • How to curb bias in MAB reports and perform a statistically valid test
If you are a product manager, CRO practitioner, data scientist, or marketer, you do not want to miss this session.

Date: 16th June 2021
Time: 11 AM EST

REGISTER NOW

Cheers,
Shanaz Khan
Marketing Manager, VWO



VWO (A Wingify product) 1104, 11th Floor, KLJ Tower North B-5, Netaji Subhash Place, Pitampura, Delhi – 110034, India
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Don’t “launch and see”. Get smart with design.

Hi MD,

With over decades of industry experience, Brian Massey is the 'Conversion Scientist' behind thousands of website optimization experiments.

Besides founding the CRO consulting agency, 'Conversion Sciences' in 2007, Brian is also the author of Amazon Marketing best-seller, Your Customer Creation Equation, trains marketing teams at IBM, and presents at conferences including Internet Retailer, Direct Marketing Association, Content Marketing Institute, and InfusionCon.

For our upcoming webinar, he will talk about the importance of data gathering during the design phase, as opposed to analyzing the ROI after budgets have been exhausted.

He will also discuss:
  • How everyone is a natural behavioral scientist
  • What the two jobs of an experimenter are
  • How a data-driven landing page is crafted
  • How data changes the design flow
Date: 26th May 2021
Time: 11 AM EST

REGISTER NOW

Cheers,
Shanaz Khan
Marketing Manager, VWO



VWO (A Wingify product) 1104, 11th Floor, KLJ Tower North B-5, Netaji Subhash Place, Pitampura, Delhi – 110034, India
This email was sent to [email protected] Update your email preferences to choose the types of emails you receive.

Regional marketing strategies that led to 42% year-on-year growth

Hi MD,

In our upcoming webinar, Charlie Windschill, Sr. Growth Marketing Manager, EMEA + LATAM at Mixpanel, will share how she grew the company's marketing performance for the EMEA region by a staggering 42% year-over-year.

If you struggle to grow broad, sub-regional markets like EMEA for your brand, or are working with resource constraints, and ever-changing, sub-regional localization demands, this session is most definitely for you.

You will learn:
  • How to set goals that enable regional growth marketing
  • How to apply growth hacking techniques to tried and true regional marketing tactics
  • How to break away from the traditional regional marketing approach.
  • How Mixpanel executed this approach with a real-life campaign teardown

Register for the session now and grow your marketing performance with key actionable insights.
Date & Time: 5 May 2021 | 11:00 AM EST

REGISTER NOW

Thanks,
Shanaz Khan,
Marketing Manager, VWO



VWO (A Wingify product) 14th Floor, KLJ Tower, Netaji Subhash Place Delhi-110034, India
This email was sent to [email protected] Update your email preferences to choose the types of emails you receive.

How to build a regional growth marketing strategy

Hi MD,

Applying principles of agile marketing and experimentation to grow a broad market like EMEA is daunting. With many sub-regions that demand localization, it is difficult to iterate rapidly, especially for regional teams that are often resource-constrained.

To help you tackle this, we are hosting Charlie Windschill, Sr. Growth Marketing Manager, EMEA + LATAM at Mixpanel, for our next #Masters of Conversion series session.

In this webinar, Charlie will share how she grew Mixpanel's marketing performance for the EMEA region exponentially year-over-year.

You will learn:
  • How to set goals that enable regional growth marketing
  • How to apply growth hacking techniques to tried and true regional marketing tactics
  • How to break away from the traditional regional marketing approach.
  • How Mixpanel executed this approach with a real-life campaign teardown
Date & Time: 5 May 2021 | 11:00 AM EST

REGISTER NOW

Thanks,
Shanaz Khan,
Marketing Manager, VWO



VWO (A Wingify product) 14th Floor, KLJ Tower, Netaji Subhash Place Delhi-110034, India
This email was sent to [email protected] Update your email preferences to choose the types of emails you receive.

[OPTIMIZED] Impact on PageSpeed score due to A/B Testing script

Hi MD,

I am reaching out to you with this exciting news as you have interacted with VWO (an A/B testing & user insights platform loved by over 2,500~ brands globally) in the past or have consumed one of our A/B testing related content resources.

Now, having VWO JavaScript code installed on your website to run A/B tests or capture user behavior insights will not negatively impact your PageSpeed (PSI) score. Read all about this new update here.

Why is this important?
PSI Score is a critical factor in Google search engine ranking as it uses mobile devices to measure performance. A better PSI score in turn reduces the impact of using VWO on SEO for your website. This will also help with the upcoming google page experience update.

TRY VWO FREE FOR 30 DAYS OR REQUEST A PERSONALIZED DEMO

Here is a screenshot of a sample page with a VWO JavaScript code installed, check out the PageSpeed score:
PageSpeed_Image_1

Please feel free to reply to this email. I personally read and respond to all replies :)

Regards,
Paresh Mandhyan
Director, Marketing
vwo.com



VWO (A Wingify product) 1104, 11th Floor, KLJ Tower North B-5, Netaji Subhash Place, Pitampura, Delhi – 110034, India
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