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Don’t “launch and see”. Get smart with design.

Hi MD,

With over decades of industry experience, Brian Massey is the 'Conversion Scientist' behind thousands of website optimization experiments.

Besides founding the CRO consulting agency, 'Conversion Sciences' in 2007, Brian is also the author of Amazon Marketing best-seller, Your Customer Creation Equation, trains marketing teams at IBM, and presents at conferences including Internet Retailer, Direct Marketing Association, Content Marketing Institute, and InfusionCon.

For our upcoming webinar, he will talk about the importance of data gathering during the design phase, as opposed to analyzing the ROI after budgets have been exhausted.

He will also discuss:
  • How everyone is a natural behavioral scientist
  • What the two jobs of an experimenter are
  • How a data-driven landing page is crafted
  • How data changes the design flow
Date: 26th May 2021
Time: 11 AM EST


Shanaz Khan
Marketing Manager, VWO

VWO (A Wingify product) 1104, 11th Floor, KLJ Tower North B-5, Netaji Subhash Place, Pitampura, Delhi – 110034, India
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