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Do you know the secret behind building a successful testing program?

Hi MD,

The chance of outperforming competition increases significantly when organizations ingrain testing into their culture and prioritize developing this culture. Yet, as per a Gartner report, only 4 out of 10 digital marketers view experimentation as a factor critical to success. And an even lesser number are able to build an experimentation culture successfully.

In our upcoming #Masters of Conversion series, Jan Marks is interviewing Alex Losif, a growth marketer who has driven the culture of experimentation at Recruitee. A collaborative hiring software, Recruitee, is used by the likes of Taco Bell, Toyota, and Red Bull Media House.

In this interview, Alex will share his secret ingredient for cooking up a storm in experimentation. He will talk about the underlying data-driven mentality that makes Recruitee and other companies like it excel.

He will also discuss:
  • The Who, What, and Why of A/B testing
  • Mistakes to steer clear of during experimentation
  • Post-test analysis: winner vs. loser
  • His top 3 favorite tests

Date & Time: 14th July 2021 | 11:00 AM EST


Shanaz Khan,
Marketing Manager, VWO

VWO (A Wingify product) 14th Floor, KLJ Tower, Netaji Subhash Place Delhi-110034, India
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