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Your Filet-O-Fish is on us

Hi MD,

Today, more than 300 million Filet-O-Fish sandwiches are sold worldwide. Filet-O-Fish is a classic success story of ideation empowerment & A/B testing, here's how:

Battling with dwindling sales in his neighborhood, Lou Groen, a small franchise owner not only took it upon himself to identify the root cause but was also empowered by the top brass at McDonalds to come up with ideas on how to fix it. Hence, Filet-O-Fish was created by Groen which was tested against McDonald's owner, Kroc's own Hula Burger. The Filet-O-Fish "won hands down" and was rolled out in stores worldwide.

Key Takeaway: Are you empowering your entire organization to record their research, observations, hypothesis and ideas? You never know who will come up with the next Fillet-O-Fish idea for your organization.

With VWO, the world's leading A/B testing platform you get a built-in project management layer called VWO Plan. With this, you can empower all your colleagues to identify what your website visitors want and come up with growth ideas. Pick the top ideas, A/B test them and celebrate the winning ones!

Try it out - Sign up for a free VWO trial account here. No credit card needed.

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Regards,
Paresh Mandhyan
Director, Marketing
vwo.com



VWO (A Wingify product) 1104, KLJ Tower, Netaji Subhash Place, Delhi – 110034, India
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