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Read the classic success story of an A/B test McDonald's conducted & get your own Fillet-O-Fish. Hi MD, Today, more than 300 million Filet-O-Fish sandwiches are sold worldwide. Filet-O-Fish is a classic success story of ideation empowerment & A/B testing, here's how: Battling with dwindling sales in his neighborhood, Lou Groen, a small franchise owner not only took it upon himself to identify the root cause but was also empowered by the top brass at McDonalds to come up with ideas on how to fix it. Hence, Filet-O-Fish was created by Groen which was tested against McDonald's owner, Kroc's own Hula Burger. The Filet-O-Fish "won hands down" and was rolled out in stores worldwide. Key Takeaway: Are you empowering your entire organization to record their research, observations, hypothesis and ideas? You never know who will come up with the next Fillet-O-Fish idea for your organization. With VWO, the world's leading A/B t

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