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The alternative to A/B tests that minimizes your conversion loss

Hi MD,

In your quest to optimize conversions, have you been incurring losses? In A/B tests, a sizable portion of your traffic is routed to a losing variant directly reducing your business metrics (like sales or conversions).

Besides, when you're in time-sensitive situations, you can't wait for statistical significance AND lose out on conversions! So what do you do? You opt for Multi-Armed Bandit (MAB) testing.

In our next webinar, VWO's Data Scientists Ishan Goel and Anshul Gupta will take you through what Multi-armed Bandit is, when you should use MAB instead of A/B testing, and when you shouldn't.

They will also discuss:
  • How to choose between AB and MAB for your experiments and use case
  • The difference between AB testing and MAB testing (with the help of real-life intuitions)
  • How VWO's Bayesian MAB algorithm works
  • How to curb bias in MAB reports and perform a statistically valid test
If you are a product manager, CRO practitioner, data scientist, or marketer, you do not want to miss this session.

Date: 16th June 2021
Time: 11 AM EST


Shanaz Khan
Marketing Manager, VWO

VWO (A Wingify product) 1104, 11th Floor, KLJ Tower North B-5, Netaji Subhash Place, Pitampura, Delhi – 110034, India
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