Hi MD, There's a company that has grown twice as fast as S&P 500. Beating the market consistently for more than 10 years is evidence that what they're doing isn't a fluke. This company - whose stock price is shown as the blue curve in the graph above - must be having a secret sauce for growth. What is it? Well, the company in question is Booking.com, and they are known for their culture of experimentation. They collectively run more than 25,000 A/B tests annually - which means they're launching ~70 tests every single day. Sounds crazy, but according to their leadership, this A/B testing craziness is one of the critical ingredients in their growth. To see how this culture of experimentation has played a role in their growth, look at their hotel listings page. Everything highlighted on the listing page is there either because an A/B test found it made an impact on their business or is currently getting A/B